Lead capture
Lead ads that arrive silently, webhooks that report success while delivering nothing, and knowing which ad produced the customer.
Connect Meta ads to CRM" describes two opposite data flows, and most guides answer the wrong one. Here are both, the four ways to get leads out of Meta, and what each one costs you in money and latency.
Read the postEvery check passes. The subscription is active, the token has leads_retrieval, the page is subscribed. And no lead ever arrives. Four causes the Graph API will never tell you about.
Read the postLeads show in Facebook Ads Manager but never reach your CRM. The cause is almost always one of five things, and phone number formatting is the one nobody checks.
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