WhatsApp API
Delivery, templates, pricing, error codes and access tokens. Written from running the Cloud API in production for real businesses in India, not from the documentation.
Copy-paste WhatsApp messages for gyms: fee enquiry replies, trial reminders, post-trial follow-ups, renewal reminders and win-backs, with when to send each.
Read the postMeta error 131049 means WhatsApp held back a marketing message to stop that user getting too much marketing. Why the API still says it sent, and what to do about it.
Read the postCopy-paste WhatsApp away and greeting messages. Why "Away, leave a message" gets no reply, and better versions for clinics, real estate and services.
Read the postThe whole path in order: Meta app, WhatsApp Business Account, phone number, payment method, permanent token, business verification, first template. With the step each one usually fails at.
Read the postThe token in the Meta app dashboard is temporary and dies overnight, which is why every first WhatsApp integration breaks the next morning. The fix is a System User token, and it needs exactly three permissions.
Read the postBusiness verification is the gate between 250 messages a day and a real WhatsApp channel. Here is what Meta checks, which Indian documents work, and the one mismatch that causes most rejections.
Read the postMeta's rejection email tells you almost nothing. Here is what the template review actually validates, the parameter rules that fail silently, and the 60-day appeal window most people never use.
Read the postBroadcast lists cap at 256 contacts and only reach people who saved your number. Here is what the limit actually is on each WhatsApp product, what replaced it, and why the API's messaging tiers are not the free-for-all people expect.
Read the postMeta bills per delivered message, not per conversation. Here is the India rate card, what is genuinely free, and the three costs that never appear on it: BSP markup, GST, and the category you did not choose.
Read the postA working reference for the WhatsApp Cloud API errors that actually reach production: what each code means, whether it is temporary or permanent, and what retrying the permanent ones costs you.
Read the postWhatsApp Cloud API statuses (sent, delivered, read, failed) arrive only as webhooks, never in the send response. Sample payloads, what each status proves, and why the wamid matters.
Read the postYou picked UTILITY, Meta approved it, and the invoice still says MARKETING. Meta categorises templates by what the message says, not by what you selected. What that means for cost in India.
Read the post